How to choose SaaS directories
SaaS directories expect a product someone can pay for today: live pricing, a working trial, and a page that explains what the thing does. A waitlist will usually be rejected, or worse, accepted and then ignored.
What counts as a SaaS directory
A SaaS directory indexes subscription software by category, and usually by price, integrations and target company size as well. The audience is people comparing three or four options with a budget already approved, which makes these pages worth more per visitor than almost anything else on this list. B2B directories in particular are read by buyers, not browsers.
What separates a real SaaS directory from a list is whether it maintains the entries. Pricing changes, products get acquired, features move between tiers. A directory that has not touched its entries in two years will happily take your submission and then bury it under a hundred dead listings.
By the numbers
These 65 directories have a median rating of DR 64. The strongest is Product Hunt at DR 91, the weakest at DR 17. 15 of them accept a submission for nothing, and 11 charge for every listing. 39 pass a dofollow link.
That is 6 points above the median for the full list of 175 directories, which sits at DR 58. By band that is 9 rated 80 or above, 29 rated 60 to 79, 16 rated 40 to 59 and 11 rated below 40. 24 of them have no traffic estimate at all, which usually means too little to measure rather than none.
What a listing actually gets you
A listing on a maintained SaaS directory gives you a comparison page you do not control but do benefit from, and those pages rank for exactly the queries a buyer types near the end of their decision. It also gives you a citation that review sites, analyst pages and language models pick up when they assemble software shortlists.
The secondary value is diagnostic. Directories that let visitors compare you against competitors will show you, often for the first time, how your pricing actually reads next to theirs. Several founders change their pricing page after seeing it in that context.
Submitting without wasting the evening
Have the boring things ready before you submit: a pricing page with real numbers, a trial or demo that works without a sales call, and a one-line description that survives being read out of context. Most SaaS directories copy your meta description straight into the listing, so fix that first and half the work is already done. Prepare a square logo on a transparent background and one screenshot of the product doing its job, not a dashboard full of placeholder data.
Common mistakes
Submitting before anyone can sign up is the big one, and it is the reason most SaaS rejections happen. After that: hiding pricing, which gets you filtered out of every comparison page the directory builds; using a description written for investors rather than users; and ignoring the category field, which is what determines whether your listing ever appears on a page anyone reads.
Where to start
By audience size, the biggest here are There's An AI For That, Product Hunt and AlternativeTo, led by 5M visits a month. The highest-rated one you can use without paying is Product Hunt at DR 91. 17 approve quickly, Indie Hackers, Findly.tools and AlternativeTo among them.
Questions people ask
How many are there, and what do they cost?
65 directories match on this page. 15 take a submission for nothing, 39 run a free tier with paid upgrades, and 7 charge for every listing.
Which should I submit to first?
By rating, Product Hunt (DR 91), AppSumo (DR 83) and F6S (DR 83). By audience, There's An AI For That is the largest at 5M visits a month. Relevance beats both: a directory that actually covers what you built will do more than a stronger one that does not.
What is a SaaS directory?
An index of subscription software, organised so a buyer can compare several options against each other. Most include pricing, categories and integrations; the better ones add verified reviews and keep the entries current.
Are SaaS directories worth it for B2B?
Usually more than for consumer tools. B2B buyers research through comparison pages, and a directory listing puts you in that comparison at the point where the decision is being made rather than at the top of the funnel.
Do I need reviews before submitting?
No, but a listing with no reviews on a directory that shows them will sit below ones that have them. If the directory supports reviews, line up three or four customers to leave one in the week after your listing goes live.
Every figure quoted above is read off the table on this page, so it moves as the list does. Domain rating and traffic are third-party estimates captured in September 2026: useful for ordering a shortlist, not precise figures.