How to choose a website builder
Choose for the job, not the ad. If you want a polished small-business site with no fuss, Squarespace. If you want the most options and a free start, Wix. If a designer is at the wheel, Webflow or Framer. If the site is a store, Shopify. If it is a blog or something that will grow, WordPress. If it is a single page, Carrd, and if it is all about price, Hostinger. Nearly all offer a free tier or trial, so shortlist two and actually build your homepage in each before you commit.
The catch nobody mentions: lock-in
Most drag-and-drop builders make it easy to get in and hard to get out. A site built on Wix cannot be exported and moved elsewhere, and the same broadly holds for the other closed builders, so switching later usually means rebuilding from scratch. WordPress content and Shopify store data are the most portable. It is not a reason to avoid the closed tools, only a reason to choose deliberately, since you are picking a home more than a document.
Own your domain
Whatever you build on, register your domain yourself or make sure you fully control it, rather than only using the free builder subdomain. Your domain is the one asset that moves with you if you ever switch builders, and it is what makes a site look like a real business rather than a hobby. A custom domain is also the main thing most free tiers hold back, which alone is usually worth the first paid tier.
Related guides
For the words on the site, see the best AI writing tools, and for imagery the best AI image generators. If you would rather host and own the whole stack yourself, the best open source software guide covers the self-hosted route.
Frequently asked questions
What is the best website builder?
For most people and small businesses, Squarespace is the best all-round choice: polished templates and everything in one place. Wix is the most flexible and the best free start, Webflow and Framer are for design-led sites, Shopify is the one for stores, and WordPress is the most powerful if you will grow. Match the builder to what the site is actually for before comparing prices.
What is the best free website builder?
Wix has the strongest free tier: you can build and publish a real site, though it carries Wix branding and a wix.com address until you upgrade. WordPress.com and Framer also have free plans, and Carrd is free for a simple one-page site. Free plans are fine for testing and personal use; you will usually want a paid plan for a custom domain and to drop the builder's branding.
What is the best AI website builder?
Wix leads here, generating a full first-draft site from a few answers that you then edit. Hostinger and Framer also build sites with AI, Hostinger at the lowest price. AI site generators are great for getting past a blank page, but treat the result as a starting point to refine rather than a finished site, because the generated copy and layout usually need a human pass.
What is the best website builder for small business?
Squarespace is the usual answer, because it looks professional out of the box and bundles the things a small business needs, scheduling, email marketing and basic selling, in one subscription. Wix is the flexible, cheaper-to-start alternative, and Hostinger is the value option. If you mainly sell products, skip the general builders and use Shopify.
Which website builder is best for a store?
Shopify, clearly, once selling is the point of the site. It handles products, payments, shipping, tax and inventory far more completely than the ecommerce features tacked onto general builders, and it scales without forcing a rebuild later. Squarespace and Wix can handle a handful of products, but a serious store belongs on Shopify.
Can I move my site to another builder later?
Sometimes, but plan as if you cannot. Content built on WordPress is the most portable, and Shopify exports its store data, but most drag-and-drop builders, Wix especially, lock the design to their platform, so moving means rebuilding. That makes the choice worth getting right up front. Owning your domain, at least, means your web address moves with you whatever you build on.
