A lightweight, good-looking CRM for teams whose work is about relationships rather than a rigid sales funnel: agencies, consultancies, investors, business development. It pulls contacts in from email, LinkedIn and elsewhere, and stays simple enough that people do not quietly abandon it.
By design it does less than the heavyweights, so a large sales team running complex forecasting will outgrow it. For keeping warm a network of people and deals without the overhead, that restraint is exactly the appeal.
