Nofollow marketing directories, in short
A nofollow link does not pass ranking signals directly, so the case for these is traffic and audience rather than SEO. Several of the largest sites on the whole list are nofollow, and they are still the ones worth launching on.
Nofollow directories, defined
A nofollow link carries rel="nofollow" (or increasingly rel="sponsored" or rel="ugc"), an attribute that tells search engines not to pass ranking signals through it. Several of the largest directories on this list are nofollow by policy, including some with millions of monthly visitors.
The attribute is a publisher decision, not a quality judgement. Sites that accept open submissions often mark every outbound link nofollow simply because they cannot vouch for what gets submitted, which says nothing about whether their audience is worth reaching.
By the numbers
These 8 directories have a median rating of DR 59. The strongest is Product Hunt at DR 91, the weakest at DR 12. 4 of them accept a submission for nothing, and 2 charge for every listing.
That puts them in line with the list as a whole, which runs to a median of DR 58. By band that is 2 rated 80 or above, 2 rated 60 to 79, 1 rated 40 to 59 and 3 rated below 40. 1 of them have no traffic estimate at all, which usually means too little to measure rather than none.
What a listing actually gets you
Marketing buyers research in public, on comparison pages and in listicles, and a directory listing is how you get into the pool those articles are written from. Writers assembling a "best email tools" piece start from directories more often than they start from search.
The listings also rank for the long-tail comparisons you would never build yourself, the "X vs Y for small teams" pages that convert at the point of decision.
Submitting without wasting the evening
Lead with the outcome and the number attached to it. Marketing directories are read by people comparing three tools with a budget already signed off, and the listing that says what changes after you buy it wins over the one that lists integrations. Visible pricing helps more than it hurts here, because the alternative is being filtered out of every comparison table the directory builds. Name the integrations that matter, because integration is the most common filter on these sites.
Common mistakes
Skipping the biggest directories in the category because the link is nofollow, which is the most expensive mistake on this page. Treating nofollow as a reason to put less effort into the listing. And assuming the attribute is permanent: several sites switch it on upgrade, and some have changed policy site-wide.
Where to start
By audience size, the biggest here are Product Hunt, TrustMRR and Future Tools, led by 4.84M visits a month. The highest-rated one you can use without paying is Product Hunt at DR 91.
Questions people ask
How many are there, and what do they cost?
8 directories match on this page. 4 take a submission for nothing, 2 run a free tier with paid upgrades, and 2 charge for every listing.
Which should I submit to first?
By rating, Product Hunt (DR 91), Turbo0 (DR 81) and TrustMRR (DR 72). By audience, Product Hunt is the largest at 4.84M visits a month. Relevance beats both: a directory that actually covers what you built will do more than a stronger one that does not.
What does nofollow mean?
It is an attribute on a link telling search engines not to pass ranking signals through it. Introduced to fight comment spam, it is now standard on sites that accept open submissions and cannot vouch for every entry.
Is a nofollow link pointless?
No. It does not pass ranking signals directly, but it still sends visitors, still gets your name in front of people, and still appears in the link graph that other tools and models read. Pointless would be a dofollow link on a page nobody visits.
How do I tell if a link is dofollow or nofollow?
Open the page, view the source, find the link to your site and look for rel="nofollow" or rel="sponsored". A browser extension will highlight them all at once if you are checking a batch.
What is a business directory listing?
An entry describing a company or product in a curated index, usually with a category, a description and a link. For software the useful ones index tools by what they do; the general business ones index companies by location and industry, and send a very different kind of visitor.
Are marketing directories worth paying for?
Sometimes, because the audience arrives with intent and a budget. Check the traffic column first: a paid listing on a directory with no measurable traffic is an advert nobody will see.
Is there a free business directory worth using?
Several, and the free tiers on the marketing-specific ones are usually enough to test whether the audience matches yours before you pay for placement.
Every figure quoted above is read off the table on this page, so it moves as the list does. Domain rating and traffic are third-party estimates captured in September 2026: useful for ordering a shortlist, not precise figures.