Nofollow mobile app directories, in short
A nofollow link does not pass ranking signals directly, so the case for these is traffic and audience rather than SEO. Several of the largest sites on the whole list are nofollow, and they are still the ones worth launching on.
Nofollow directories, defined
A nofollow link carries rel="nofollow" (or increasingly rel="sponsored" or rel="ugc"), an attribute that tells search engines not to pass ranking signals through it. Several of the largest directories on this list are nofollow by policy, including some with millions of monthly visitors.
The attribute is a publisher decision, not a quality judgement. Sites that accept open submissions often mark every outbound link nofollow simply because they cannot vouch for what gets submitted, which says nothing about whether their audience is worth reaching.
By the numbers
These 7 directories have a median rating of DR 49. The strongest is Product Hunt at DR 91, the weakest at DR 10. 6 of them accept a submission for nothing.
That is 9 points below the median for the full list of 175 directories, which sits at DR 58. By band that is 2 rated 80 or above, 1 rated 60 to 79, 1 rated 40 to 59 and 3 rated below 40.
What a listing actually gets you
App directories will not move your store ranking, which is driven by installs, retention and reviews. What they do is create indexable web pages about an app that is otherwise invisible to search engines, which is the single biggest discovery problem mobile products have.
They also reach the people who research on a laptop and install later, a larger group than most app teams expect, and one that store optimisation cannot touch at all.
Submitting without wasting the evening
Submit the store link, not a landing page, and check which stores the directory covers before you start: several accept iOS only. Screenshots from the store listing usually transfer over, so get those right in the store first and the directory work becomes copy and paste. Include the size, the minimum OS version and whether there is a free tier, because those are the three filters app directories most often expose.
Common mistakes
Skipping the biggest directories in the category because the link is nofollow, which is the most expensive mistake on this page. Treating nofollow as a reason to put less effort into the listing. And assuming the attribute is permanent: several sites switch it on upgrade, and some have changed policy site-wide.
Where to start
By audience size, the biggest here are Product Hunt, AlternativeTo and TrustMRR, led by 4.84M visits a month. The highest-rated one you can use without paying is Product Hunt at DR 91. Only AlternativeTo is quick to approve, so start there if you are launching this week.
Questions people ask
How many are there, and what do they cost?
7 directories match on this page. 6 take a submission for nothing, 1 run a free tier with paid upgrades, and 0 charge for every listing.
Which should I submit to first?
By rating, Product Hunt (DR 91), AlternativeTo (DR 81) and TrustMRR (DR 72). By audience, Product Hunt is the largest at 4.84M visits a month. Relevance beats both: a directory that actually covers what you built will do more than a stronger one that does not.
What does nofollow mean?
It is an attribute on a link telling search engines not to pass ranking signals through it. Introduced to fight comment spam, it is now standard on sites that accept open submissions and cannot vouch for every entry.
Is a nofollow link pointless?
No. It does not pass ranking signals directly, but it still sends visitors, still gets your name in front of people, and still appears in the link graph that other tools and models read. Pointless would be a dofollow link on a page nobody visits.
How do I tell if a link is dofollow or nofollow?
Open the page, view the source, find the link to your site and look for rel="nofollow" or rel="sponsored". A browser extension will highlight them all at once if you are checking a batch.
What is an app directory?
A curated index of mobile applications, usually linking to the App Store or Play Store and organised by platform and category. Most carry store screenshots and a short description rather than a full review.
Why are there so few app directories here?
Because most of the larger directories assume a web product with a visitable URL. Anything that only exists behind a store link is out of scope for them, which leaves a much shorter list than the main table suggests.
Do app directories help with App Store ranking?
Not directly. Store ranking responds to installs and retention. What a directory gives you is a web page about your app that search engines can index, which is where most of an app's discoverable surface area otherwise does not exist.
Every figure quoted above is read off the table on this page, so it moves as the list does. Domain rating and traffic are third-party estimates captured in September 2026: useful for ordering a shortlist, not precise figures.