Best Of 2026

Best Marketing & Analytics Companies

Growth, SEO and measurement

Umami

1

Self-hosted web analytics you can run next to your app, with a Postgres backend and no third party in the path.

Marketing & Analytics Open Source

Framer

2

Design tool that publishes directly to a live website, aimed at marketing sites rather than product interfaces.

Product analytics, session replay, feature flags and experiments in one open source platform you can self-host.

Developer Tools Open Source

Matomo

4

Open source web analytics that keeps 100% of the data on your own servers if you want it there.

Marketing & Analytics Open Source

Ahrefs

5

SEO platform built on one of the largest independent web crawls, used mainly for backlink and keyword research.

Privacy-friendly website analytics in a single script, with no cookies and a dashboard that fits on one screen.

Marketing & Analytics NewOpen Source

Screen recorder for macOS that automatically produces polished product videos with smooth zooms and motion.

Broad marketing platform covering SEO, paid search, content, social and competitive research in one subscription.

Attio

9

Fast, flexible CRM shaped like a database, built for startups that outgrow a spreadsheet but hate enterprise software.

Close

10

CRM built around calling and emailing, aimed at inside sales teams who live in the phone rather than the pipeline view.

Folk

11

Lightweight CRM for relationship-led work, built around contacts and pipelines rather than enterprise process.

HubSpot

12

CRM with a free tier that is genuinely usable, growing into full marketing and sales suites as you pay.

Sales CRM built around a visual pipeline, the clearest option for small teams who just need deals to move.

The most powerful and most configurable CRM, built for large sales organisations with the budget and staff to run it.

Capable CRM at a fraction of the usual price, free for three users and part of a very large business suite.

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